once upon a sponge project aims to showcase the different perspectives of design. creative platform papairlines invited 20 designersMai multe exemple: http://www.designboom.com/weblog/cat/30/view/21258/once-upon-a-sponge-by-papairlines.html
to conceptualize and build unexpected and imaginative narrative objects with the final destination being to show and tell stories
through the use of the iconic yellow sponge
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