'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe

An internal document from the branding company has surfaced: Breathtaking bullshit.

See, there's no way the branding agency could charge millions if they just went in and told Pepsi, "Yea, we kinda rotated your old logo a little bit, and made the wavy white line thingy in the middle go diagonal." Instead, they prepared this 27-page document, titled "BREATHTAKING Design Strategy," to prove that this logo is a veritable Da Vinci Code of branding, drawing on everything from magnetic fields to the "Golden Ratio." Highlights:

Tot articolul: http://gawker.com/5150582/breathtaking-document-reveals-pepsis-logo-is-pinnacle-of-entire-universe

Coca cola vs Pepsi

In the last couple of weeks, a JPG has been making the internet rounds and, in the process, has gathered more than 6,500 Diggs (not that that is any measure of successful success, but still…) and has been mentioned in dozens of design and culture blogs, including many which I frequent and respect. The problem is that the JPG is wrong and disingenuous.

Tot articolul: http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php

Razboiul etern

Chiar daca fiecare are un cola preferat tot le consideram interschimbabile ca si consumatori. La nivelul companiilor este un adevarat razboi. Galeria minunata prezinta razboiul Pepsi vs Coca Cola in reclame si campanii.

Galerie: http://10steps.sg/articles/advertising-wars-pepsi-vs-coca-cola/